| HISPANIC HOUSING MARKET STRONG

The housing market, of course, is in the
midst of a widely chronicled slump.
Builders’ activity has grinded almost
to a halt, while home foreclosures have
reached historic levels.
Not all the news is bad, however. The
Hispanic housing market remains relatively
robust.
Nationally, it’s estimated that one third
of all new home sales in 2008 will
come from Hispanic consumers. Analysts
estimate that Latinos will need 4.6 million
housing units over the next 20 years. Plus,
the number of traditional entry-level
buyers—with the average age being 33—
will increase 12 percent among Hispanics
by 2010, even as the number declines
among other groups by 10 percent.
Locally, the picture is perhaps even
better, with Central Florida’s heavily Hispanic
communities growing by leaps and
bounds, some by more than 107 percent,
according to recent industry data. Not
coincidentally, the Hispanic spending
power in Central Florida is expected to
reach $10.5 billion by 2009.


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